The idea: use red wine to make a watercolor painting.
Why is this concept art?
A) Because what I tried to paint was the town seal of Barile, my great-grandparents’ home town in Italy
B) Because the wine is Aglianico del Vulture, grown in and around Barile, from the winery of the Paternosters, our distant relatives
C) Because the paper is from Amalfi, Italy, waypoint on our trip this summer
D) Because I am an awful painter, but the concept is quite good
E) All of the above
It can be done well — as this site, where I got the idea, shows.
The thing is, wine is a tough medium. Each time you put the brush to the paper, which in this case was 100% cotton, the wine dab pooled momentarily and then chose the rivulet of least resistance and poured into it. More topographical analysis and fluid dynamics than art, really.
Kinda makes a nice Rorschach though. Do you see an iPod?