Sticker Shock
Not so long ago Egypt suffered horrible terrorist attacks on tourists. One attack, a bomb on a bus full of visitors to the Egyptian Museum, prompted the creation of an entirely new police force known as the Tourist Police. The heightened security has been fairly effective: tourism is at an all-time high (6 million per year) and there is a genuine feeling of safety in the streets of major Egyptian cities. So why, I ask, would Sony plaster cars with bumper stickers that say “This car may be Xploded!” to promote their line of so-hip Xplod! car stereo equipment? The stickers are everywhere. It isn’t unsettling so much as perplexing. Why don’t you give this campaign a try in Iraq, Sony? (And people wonder how this company can do something as stupid as sell an MP3 player than doesn’t play standard MP3 files.) Sheesh!
Posted on October 5, 2004 to the category called Egypt .
