Our great family friend Margaret Kumi has arrived in Kumasi from Chicago. I could not be happier (unless it were my own family who arrived). She’s brought a care package from home and familiarity — maybe the best package of all.

Sunday she and I head to the village of Tanoboase to meet the chief and see what can be done. (Backstory here.)

Abena Dekyi, Margaret’s sister-in-law, prepares homemade dishes for us in her home. Hands down the best meal I have had in three weeks. Yum!

Geeks in the West are infatuated with social media. And for good reason, sharing makes good, selfish sense. It allows processing the infoglut through the filter of people you know and trust. And yet, as in so many things that computers make easy, social sharing of data requires nothing more than a communication medium and a community.

Two weeks ago we visited Mfensi, a village outside of Kumasi graced with a clay-banked river. It is, thus, a pottery-making center. I’ll post about the fascinating process from river-bottom to pottery in a bit, but for now have a look at this. It isn’t graffiti, but rather the village phone book.

The mobile phone is king in Africa, of course, but there are no add-on services as in the West. No voicemail, no server-side contact list. You can call and text and that’s about it. So why not have a community address book? Scrawl it on the wall. No downtime — and if you need context you just ask someone. Simple and wonderfully efficient.

I think some of you are wondering what I’m doing here in Africa besides site-seeing and longing for faster connectivity. It’s an odd thing, for sure.

There’s only one flight from the US to Accra, Ghana and I was on it. Looking around the cabin you see mostly Ghanaians and the white people you just wonder about. At the risk of grossly generalizing, I’d say business class is full of well-heeled business people and perhaps aid workers with enough frequent flyer miles to qualify. It’s a distinction I’ve been pondering since I arrived. Which am I?

The IBM Corporate Service Corps, of which I am a part, is a bit of both. Our goals are equal measures corporate social responsibility for a global enterprise and advance market research in a promising country. There are 10 of us here — and teams elsewhere around the world — who are helping small businesses pro bono both because it is the right thing to do and because it provides us with knowledge about how best IBM could become part of the marketplace here.

Each team has multiple projects. Mine is with a group called Aid to Artisans, the primary NGO tasked with promoting, educating, and marketing traditional Ghanaian handicraft locally and worldwide.

Here are our specific objectives.

1. Assist ATAG to construct an interactive website to serve as an informational tool, showcasing the activities and operations of the organization to the outside world. The site should help the organisation to create more avenues for market development through e-commerce and to enable ATAG to communicate and link-up with members of its affiliate association (ACNAG) in a more free and convenient manner.
2. Conduct a supply chain analysis serving to bridge the gap between the concept stage of product development to the production stage through to the end user of the product in question. The analysis will include sourcing raw materials, designing, prototyping, production of products to packaging, warehousing, exporting and retailing through to the consumer.
3. Capture the relationship between the processes and document them, if possible, audio-visually.

It’s a strange middle ground we occupy. Not exactly business, not exactly aid. (Indeed, some NGO folks we’ve met expressed outright skepticism at our mission here. While, back home, most businesspeople take a while to understand why we’d ever go to Ghana.)

My sub-team colleagues are the talented Julie Lockwood and Charlie Ung.

When we’re not traveling to meet the producers in the villages or the exporters at the coast we work at the Aid to Artisans field office in Kumasi. It’s a great space at the Cultural Center. Can’t beat the ambient music.

In the queue is a series of posts on each of the different types of artisans we’ve visited. That’s the good stuff. Soon.

I’ve heard Ghana called “Africa for Beginners” mainly because it is relatively stable, economically promising, and English-speaking. Yet it is also not the Africa of Western, romantic stereotype. There’s no Heart of Darkness-esque jungle, no Lion King savanna. Ghana once was mostly rainforest, but logging and farmland creation mostly denuded the landscape in the last century.

Still there are patches, now protected. One of the best is Kakum National Park, just outside of Cape Coast a few dozen clicks from the beach. We visited Kakum on Saturday. It was breathtaking. Sublime in the true sense of the word: beautiful and terrifying.

Apart from the wildlife — which includes such rarities as pygmy forest elephants (I had no idea such a thing existed) and a crazy diversity of birds — the park’s main attraction is an elevated rope bridge walkway right through the tree canopy. It’s an amazing thing. You set out on it just a few meters above the ground and are several hundred feet above the forest floor before you realize you can’t turn back.

It’s all rope and wood plank and with the exception of the rusting steel wire brings immediately to mind the scene from Indiana Jones and the Temple of Doom where our hero hacks the bridge in two.

There are seven bridges in all, stretching more than 1000 feet between gigantic trees on which small viewing/rest platforms have been constructed.

It was all built in 1995 by shooting rope via crossbow from tree to tree, then scaling the monsters old school, ground-up style and rigging the rest. You don’t question the engineering as much as the 13 years of maintenance. Things deteriorate quickly in a rainforest. Also, big as the trees are, once you land on the platforms there’s a noticeable sway — emphatically not the thing you want to feel having just crossed the chasm. It’s scarier than it seems.

There isn’t a whole lot of wildlife-viewing up on the bridges. Mostly you’re battling the sweat that threatens to compromise your grip on the rope “rails” and hoping no one on your stretch panics.

Last year I had the privilege of building the initial website for the National Museum of African American History and Culture, the newest Smithsonian institution on the Mall in DC. It was a period of deep immersion for me in facets of my national history that I had only a survey-level understanding of. I was very much looking forward to visiting the slave castles of Ghana’s coast.

This past weekend we visited Elmina and Cape Coast, the largest transfer points for the Middle Passage of slaves to the Americas by European traders. Both towns feature beautiful white-washed castles that sit atop dungeons of horrific ambience and memory. They held about 2,000 male and female slaves at a time before transfer through “doors of no return” to awaiting ships.

I’ve been in Africa for over two weeks and not once felt self-conscious about my skin color. But inside these castles I couldn’t help but feel like an interloper. No one made me feel this way, to be sure. And I felt no personal guilt: my family came to the US well after the slave trade was abolished. And yet, touring the castle with two African-American couples felt slightly strange, like I was intruding on something sacred. The slave dungeons were full of flowers left by descendants.

At dinner that night I told Asha that slavery is a source of shame for America (though, I suppose, in truth I was speaking for myself). She added that it is a source of shame for Ghana too. The peoples of Ghana are as implicated in the trade as Europeans of course. White traders didn’t raid the interior of Africa for slaves; captives were traded from rival tribes for weapons, gunpowder, and alcohol. Of all the parties involved in this foul enterprise, only the slaves escape blame.

You pass through the Door of No Return in Cape Coast Castle and you’re back in the present. Fishermen mend nets in the shadow of the fort, carrying on the work that existed before the Europeans came. Children look out to sea and frolic in the waves. The past is just a big white building.

Get in a cab in Chicago and chances are better than not that your driver is from West Africa — often Ghanaian, usually Nigerian. In my experience they know the city as well as other drivers, if not slightly better — certainly better than I do.

And this is why I am utterly perplexed at what I now understand as bald fact: Ghanaians in Ghana are terrible at estimating distance. Ask three Ghanaians how far from points A to B and you will get wildly different estimates. Five minutes from one person versus thirty minutes from another is not unheard of. But even when you ask for distances in units of length you will get absurd variance, or no earthly idea at all. Far versus not far. And not far usually ends up being at least 30 km.

This person says Kumasi to Accra is 2 hours; that person says 6 hours. One of these people is wrong.

I heard a Ghanaian refer to GMT as “Ghana Man Time”. Cracked me up. (By the way, I was bisected by the real GMT yesterday.)

It isn’t just distance and time. Today I headed out on my own to arrange a dinner with some students from Michigan Tech working in Accra. I grabbed a map of Accra that had on it the restaurant I wanted to go to. I approached a cabbie who looked at the map. He flagged another driver, then another, then another, until I had a small crowd gathered looking at my guide book. Much excited chattering in Ga (different language here in Accra; my Twi was useless — or, rather, more useless than normal).

Finally it dawned on me. As politely as I could I asked “You don’t know how to read a map, do you?” They immediately all confirmed that the map itself meant nothing to them, though they easily read the labels and words. They were obviously not illiterate. Just cartographically illiterate.

Now, I understand that it is sometimes hard to abstract one’s street-level knowledge of a city to an aerial version of the same. It is a puzzle to be solved, a kind of cognitive transform that involves whittling 3D to 2D. But someone whose job it is to actually know the city you’d think would have this ability.

Perhaps one aspect of the Ghanaian inability to judge distance/read maps/know the location of anything is that streets are very rarely signposted and, if marked, not really known by name. See, even though the drivers could read the street names on my map they had never heard of any of them. It’s all so very bizarre.

Here is a typical cab experience:

“Can you take me to Tante Maria restaurant?”

“Sure!”

“Do you know where that is?”

“Yes.”

[drive along aimlessly for 20 minutes]

“Do you know where we are going?”

“Yes.”

[drive along for 20 more minutes, generally back the way ye came]

“Are you sure you know where we are going?”

“Yes.”

[Taxi stops. Driver gets out and randomly polls people on the street for directions. Gets back in. Drives for 20 more minutes.]

This last sequence — the stop-and-inquire — typically happens at least three times per journey. Usually the outcome is that the cabbie ends up not only not knowing where he is going but usually not even where he is. It is at this point that you cut your losses and bail out.

Clearly this lack of spatial awareness is not something biological. Ghanaians in the US do just fine. So it must be cultural, something about Ghana itself that causes spacetime to warp. Like the island in Lost.