The Interactive portion of the venerable culture festival known as South by Southwest concluded this week. I was there for much of it before departing for a somewhat hellish two days in Beijing (“East by Far East “). The event was one nerdgasm after the next. “Digital creatives” from all around crowded panels, keynotes, and the hallways to suckle the free wifi and listen to how They Too Could Be Web 2.0 or how they could design the next community app. In fact the conference was a great example of a community simultaneously inhabiting the virtual and physical realms. Attendees in the audience chatted in giant IRC rooms that corresponded to the individual panels often with the speakers on the platform chiming in backchannel or replying in the real world. As this was my first SXSW I can’t compare to previous events, but people told me this time it was more entrepreneurial in flavor, less tools-based. Sure, there were panels on CSS, but mostly topics were on community and startups or abstract concepts like convergence, a buzzword on which I blathered.

The best part by far of course was meeting people. Networking and beer-drinking is built right into the conference proceedings. You have to love that after-event parties are listed in the program. And attendees were genuinely interested in talking. You never quite knew who you’d be standing next to. Chances were high he or she had just sold a company to Yahoo or Google, but you know, so what? So might you soon. The Austin tech scene was well represented. So was the Chicago scene, such as there is one — and that pleased me. Chicago design mavens Jim Coudal of Coudal Partners and Jason Fried of 37Signals delivered the opening keynote and basically entreated the crowd to drop complexity, focus on creative entrepreneurship and then wait for the money to pour in. The crew from Threadless was there too, a great example of doing just that. (Maybe there’s a chance for a Chicago company-funded party next year along the lines of Seattle’s South by Northwest bash? South by Midwest?)

As a guy from IBM, perhaps the former paragon of complexity, I was pleased to be mostly taken on my own merits. It usually doesn’t happen that way. There’s a kind of stigma of respect when I normally tell people I work for the ‘BM. It is almost always positive, mind you, but the fact I work for IBM often overpowers anything I might offer individually. Not at SXSW. People didn’t much give a shit. I liked that. Hell, Craig Newmark of craigslist told me he worked for IBM for 17 years prior to quietly changing the world. See there’s hope.

OK, no more compass puns. That’s my direction anyway. Oh god, jetlag delirium.

Sitting in an afternoon panel at SxSW today I started a post on how I thought my panel in the morning went. I was thinking, gee, it would be nice to have a transcript when I looked up – literally to the guy sitting in front of me – and goddamn but he had one up on his screen.* I asked where he got it. He said, “Oh this is my site. I type fast.” And that is the essence of SxSW.

My panel? Oh it was on a concept that I didn’t really agree with. In fact, neither did my co-panelsts, David Pescovitz of Boing Boing and David-Michel Davies of the Webby Awards. Standing in line as we waited for our credentials a staffer looked at the title of our panel “Convergence and Transformation: A Whole New Creative World” and said quite disdainfully “What in the hell is that?” I shrugged. Sometimes that’s the best panel to be on though.

It was actually a lively discussion. The consensus from the panel was that it is not technology that is converging – tools diverge and proliferate to suit new tasks, after all – but that there is such a thing as convergent experience and in fact human beings crave experiences that unite, filter, and simplify – the more so in the face of multiplying tools, features, and media.

My particular take on the issue was to suggest that designers draw lessons from evolutionary biology. At the species level and above life does not converge at all. And in the rare case that it does – as with the horse and the donkey – it yields infertile life forms. There’s no convergence below the species level either, but there is certainly recombination, genetic in this case, which you might think of as a simultaneous divergence and convergence. A philosophy of recombinant design, I offered, is one where experiences are allowed to emerge by virtue of the remixability of your offering. Or, put differently, recombinant design is design as if your goal was to make designers of your customers. Consumer-as-producer, DIY media. Not terribly novel, I admit, but then no one threw me off the dais either.

[*} Not verbatim. I talked a lot more and made a lot less sense in reality.

SxSW 2006 is less than two weeks away. This will be my first trip to the fest/conference/party excuse, though in certain ways both my professional and family center of gravity is in Austin (OK, one of my centers of gravity).

Because the speakers and bands and screenings simply won’t provide enough stimulus some folks have created the SxSW Interactive Playpen. Done wrong it could be as grimy and soulless as the free building areas of LEGO stores; done right — and there’s no reason to believe it won’t be done right — it could be a hell of a lot of fun. Can’t wait.

Oh, I’m also a panelist on the first day: Convergence and Transformation. That’ll be fun too. Bring some LEGO blocks.

Fellow Chicagoans Jason Fried and Jim Coudal are the keynotes.

Gonna be there and want to meet up? Let me know:

I’ve had some amazing moments of social serendipity lately. Call it the “small world” phenomenon or six degrees of separation minus most of the degrees, but frankly it is a bit odd. And, even though I’ve recently joined LinkedIn to explore my network of professional contacts once-, twice-, and thrice-removed, technology hasn’t contributed at all to what’s been going on.

Last week at the Special Olympics basketball tourney I wrote about I met a mom of one of the participants, a woman named Alison Leland. She was reading the New York Times in the bleachers so, this being middle-class Texas, I immediately knew she wasn’t like most of the other families there. Turns out, Ms. Leland is the wife of the late Texas congressman Mickey Leland. I only knew a bit about Mickey Leland: the causes he championed, the foes he made, the way he died. Forward a few days to New York City where I was meeting with some of the staff of the new National Museum of African American History and Culture and where, just for conversation’s sake, I mentioned this small world encounter with Ms. Leland. The team looked at me and said, “You know, the idea for this museum was Mickey Leland’s.” Hmm, small world.

This week I also learned about a computer scientist doing some interesting work in Arabic machine translation who one of my colleagues holds in very high regard. Her name is Violetta Cavalli-Sforza, a distinctive name to be sure and one that rang a bell. Now, I’m not certain of the connection, but it seems that she must be related (daughter?) to Luigi Luca Cavalli-Sforza, the father of population genetics, author of the seminal History and Geography of Human Genes, and mentor of IBM’s globetrotting co-principal on the Genographic Project Spencer Wells — a project of which I am a part. Genetic forensics, indeed!

Then last night. A friend of ours lent my wife a book she loved to help us in our struggle to find a name for our third child, due in May. It was called The Baby Name Wizard by Laura Wattenberg. This of course is also the name of the much-lauded online app (also known as NameVoyager) from last year that dynamically maps the popularity of names over time and which was created by Martin Wattenberg, Laura’s husband, and an IBM colleague of mine. I had no idea there was a book to accompany the site.

What does this prove? If the connections between the pairs of people and myself in each of these examples was a little less random it might suggest a widening professional circle. But two of the three pairs intersect my personal life too.

Oh, how I’d love this web visualized. Martin, are you listening?